That is a necessity and an opportunity to modernize retail philosophy and strategy,” said Mike Hundert, chief executive officer and chief creative officer of De Rigo Rem. So that is a shift that some retailers have been able to adapt to and some have not. Two-thirds of the income is from product, not services. “In today’s business you have to sell things. However, this doesn’t come naturally to many eye-care professionals, who make up the bulk of Vision Expo West’s attendees, while a smaller percentage are from traditional fashion retailers buying eyewear as an accessory. There is a value chain that justifies the price.” “Our product looks very simple, two lenses and a bridge, but behind that there are a lot of steps that need to be told. He noted that there is plenty of work to be done in the industry in terms of educating customers on storytelling and the nuances of product. There are so many opportunities in emerging and mature markets.” “In 2018 we will focus on cleaning it up for low-performing brands and concentrate on exploiting what we already have, investing more in marketing and visibility in the point of sale. “We don’t want to collect brands we already have a balanced portfolio,” said Massimo Renon, worldwide commercial general manager. Just as Luxottica is cleaning up distribution of brands like Ray-Ban to protect their brand equity capital, Marcolin is looking to increase penetration in its current doors with its existing labels. We spend a lot of time educating our customers about this value equation, as our product becomes more integrated with the fashion brands.” “There is a big trend to luxury - glasses are now at the same level as a bag or shoe. While those brands fall into the mid-tier, Uguzzoni was also bullish on the luxury segment of the business. In fashion, there is a way to play more with the lenses than we have in the past.” There is more consumer awareness about the function and aesthetic of good lenses to protect the eyes and to see in the best conditions. He continued, “You see already now in our collections - in big house brands like Ray-Ban and Oakley - that the lens is starting to become more and more about differentiation, with the Chromance and Prizm lenses, respectively. At Vision Expo West, Eyewear's Biggest Players Confident About the Road Ahead
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